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FYI is your source for the latest news and information about tourism and marketing from here at home and around the world. Please feel free to download and print any of the articles contained in this section.
- The Reinvention of City Places
- Marketing Basics for Interpretive & Heritage Sites and Attractions Part 3
- How to Include Green Requirements in Meeting Planning RFPs
- Marketing Basics for Interpretive & Heritage Sites and Attractions - Part 2
- Top 10 Best Green Practices for Meeting Planners
- Marketing Basics for Interpretive & Heritage Sites and Attractions
- How to Keep Your Website Interesting and Visitors coming back
Read more in our
Maxx Marketing News
Web Sites that Work - Part 1
Online marketing represents one of the most cost effective and efficient business-to-consumer marketing tools available to tourism businesses. However, many tourism websites have some serious flaws that, far from attracting users, are actually likely to put site visitors off.
For a tourism business looking to create an online presence there are some simple does and don’ts that can assist users to your site, and help your site stand out from the rest. Focus on the Facts
Write briefly using simple English that people from other countries will find clear, while giving users enough detail as to why they should select your product or service.
Make the key facts apparent. Include, cost, location, travel distances, a map and your name. A bullet pointed list is usually the clearest method for communicating this essential information.
Include images wherever possible - these can be a very effective communication tool - but make sure that they have been optimized for the web to ensure that your site still downloads quickly.
Make use of links. Your site doesn’t need to cover all information possible. Keep your site focused, but link people to good quality sites for more detailed information.
Make yourself available - Give customers a variety of ways of contacting you, phone, fax, street address and email. Some people may feel more comfortable communicating with you,
or
paying for things, using a particular method. Not everyone likes using online forms, so make sure you include an actual email address for people to use.
Answer promptly. A great website is only as good as the personal service you provide. Reply to enquiries as quickly as possible, and make sure you confirm all actual bookings formally
More information on how to make your web site work for you will be posted next month.
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