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- Twitter 101 - Seven Tips for Effective Marketing
- Email Campaign Tips
- What Makes Email Marketing So Effective?
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Staying on Message in the New Media
In an article in Travel Daily News author and consultant Patricia Brusha comments that she was asked during a recent conference about how to engage the new online consumer without the worry of “losing control” of the message.
“I guess the simple answer is that there is no real control anymore as it relates to online marketing,” she responds. “The consumers are really more in control than ever before in shaping your brand… (but) marketers should join the conversation and feed the message often.”
Among other points she makes, having your product available for purchase online across multiple online channels, and making sure your brand message is always consistent and regularly updated, seem particularly relevant. “Test that your website is working the way that you had intended it to work - or more importantly, how your customers need it to work - to close the sale,” she says. “Beyond that - you can be an innovator too by posting content online about your brand. Content such as video’s, articles and images of your tourism product is easy to post to channels such as Flikr and YouTube, and can be virally distributed by both you and your customers.”
Author: TOURISM staff
Organization: Canadian Tourism Commission