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- Benchmark Study Values Adventure Tourism
- Four Social Media Tips for Small Business
- Five Fatal Social Media Errors and How to Avoid Them
- Five Reasons Why Deep Links Help Not Hurt Your Site
- Content Curation - Engage Your Customers in Three Easy Steps
- Twitter 101 - Seven Tips for Effective Marketing
- Email Campaign Tips
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Maxx Marketing News
Reaching the 80% Minority
In 2002, The Thomas Yaccato Group and Thompson Lightstone & Company conducted a study surveying 2,000 women and men across Canada asking them there thoughts about how corporate Canada was doing in meeting their needs.
It found that women and men agreed in wanting to deal with companies that market to them authentically and provide for an ongoing business relationship that starts before any kind of sale is made.
Both men and women felt that companies are doing a less then stellar job in this regard and felt that both genders are unrealistically represented in marketing and advertising.
However, women were much more likely than men to say this visual representation was important to their purchasing decision
Women make and or influence on average, 80% of all consumer decisions. Single women are buying more homes than single men, in families, women do most of the house hunting, make most of the decisions on what household goods to purchase, where to go on holidays not to mention which vehicle is best for the family.
More information will be posted next month.
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