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FYI is your source for the latest news and information about tourism and marketing from here at home and around the world. Please feel free to download and print any of the articles contained in this section.
- The Reinvention of City Places
- Marketing Basics for Interpretive & Heritage Sites and Attractions Part 3
- How to Include Green Requirements in Meeting Planning RFPs
- Marketing Basics for Interpretive & Heritage Sites and Attractions - Part 2
- Top 10 Best Green Practices for Meeting Planners
- Marketing Basics for Interpretive & Heritage Sites and Attractions
- How to Keep Your Website Interesting and Visitors coming back
Read more in our
Maxx Marketing News
Reaching the 80% Minority
In 2002, The Thomas Yaccato Group and Thompson Lightstone & Company conducted a study surveying 2,000 women and men across Canada asking them there thoughts about how corporate Canada was doing in meeting their needs.
It found that women and men agreed in wanting to deal with companies that market to them authentically and provide for an ongoing business relationship that starts before any kind of sale is made.
Both men and women felt that companies are doing a less then stellar job in this regard and felt that both genders are unrealistically represented in marketing and advertising.
However, women were much more likely than men to say this visual representation was important to their purchasing decision
Women make and or influence on average, 80% of all consumer decisions. Single women are buying more homes than single men, in families, women do most of the house hunting, make most of the decisions on what household goods to purchase, where to go on holidays not to mention which vehicle is best for the family.
More information will be posted next month.
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